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Privacy Policy
for AI-enabled Product Innovation Platform

Introduction

This Privacy Policy governs the collection, use, and disclosure of personal information by the AI-enabed Product Innovation Platform ("Application"). The Application automates marketing research to identify market gaps and aids companies in creating consumer products aligned with user expectations. Your use of the Application signifies your consent to the processing of your personal information as outlined in this document.

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Data Collection and Processing

  1. Purpose: The primary purpose of the Application is to automate marketing research using conversational techniques. This approach replaces rigid surveys with dynamic, context-driven questions about consumer products and experiences.

  2. User Consent: By using the Application, you consent to the collection, processing, and use of your personal information as described in this policy.

  3. Personal Information Collection:

    • Basic Profile Information: We collect basic information such as your name and email address during the login process.

    • Additional Personal Data: The Application may collect further personal information like gender and ethnic origin to better tailor research and analysis.

  4. Conversational Data Processing:

    • Conversational Context: The Application generates questions based on the context of the conversation, which may include inquiries about the personal impact of using existing or hypothetical products.

    • Machine Learning Analysis: The Application utilises machine learning techniques to summarise and extract the essence of conversations.

    • Storage of Conversations: User conversations are stored to understand consumer sentiment towards discussed topics.

  5. Use of Third-Party Services:

    • The Application uses external LLM services (like Azure OpenAI, OpenAI) for data processing. However, it does not transmit to LLM any information that may identify you or reveal the personal information provided in your user profile.

Data Sharing and Confidentiality

  1. Client Access: Information collected by the Application may be accessible to SYMAX clients who have ordered automated product innovation services. However, this information is provided in an aggregated and anonymised format, ensuring that your personal identity remains confidential.

  2. Data Protection Compliance: The processing of personal information by the Application is in compliance with applicable data protection laws. We implement appropriate security measures to safeguard your data against unauthorised access, alteration, disclosure, or destruction.

  3. No Disclosure of Identifiable Information: The Application does not share information that can directly identify you as an individual with third parties, except as required by law.

Changes to Privacy Policy

We reserve the right to update this Privacy Policy at any time. Such changes will be effective immediately upon posting on the Application. Users are encouraged to periodically review this policy to stay informed about how their personal information is being protected.

Acknowledgement and Consent

By using the Application, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. Your continued use of the Application following any changes to this policy constitutes your acceptance of those changes.

Privacy Policy
for Virtual Assistant Application

Introduction

This Privacy Policy applies to the Virtual Assistant application ("Application"), a not-for-profit tool designed to demonstrate the capabilities of grounded Language Learning Models (LLMs) in corporate environments. While the Application itself is free of charge, we offer specialised, paid consulting services to tailor these technologies for private clients.

Data Collection and Use

  1. Personal Information: We collect basic profile information from users through Google authentication. This includes user ID and other profile details as provided by Google's authentication services.

  2. Usage Information: We record the queries and interactions users have with the Application. This data is crucial for improving our LLM retrieval technology and enhancing overall service quality.

  3. Commercial Communications: Users providing contact information may receive communications regarding our commercial offerings. This includes updates about our services and promotional materials that might be of interest.

Content and Intellectual Property

  1. Content Source: The information (articles) presented by the Application is sourced from publicly available information.

  2. Content Attribution: All generated content is provided with references to the original publishers, maintaining transparency and credit to the rightful owners.

  3. Intellectual Property Rights: We do not claim any intellectual property rights over the advice provided by the Application.

Liability and User Responsibility

  1. No Liability: The advice and information provided by the Application are not subject to liability. We do not guarantee the accuracy, completeness, or usefulness of any information presented.

  2. User Risk: The Application's advice should be taken at the user's own risk. We are not liable for any decisions made based on the information provided.

  3. Encouragement for Review: Users are encouraged to review the article links provided as part of the advice. This is to ensure a better understanding and context of the advice given.

Changes to Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting to the Application. We encourage users to regularly review this policy to stay informed about how we are protecting the personal information we collect.

By using this Application, you acknowledge that you have read and agree to this Privacy Policy.

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